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this is how
we do it.

We’re on a mission to start a conversation with your customers in this fast connected world. Let’s discover, build and grow your digital business.

MY CREATIVE PROCESS
Over the last 12 years I’ve refined my conceptual and design processes through experience and invaluable opportunities to work with businesses of all shapes and sizes across nearly every industry imaginable. Here you’ll get a good idea of what to expect once we make the connection and get the ball rolling!
01
DISCOVERY

Every creative journey begins with me getting to know your business, your brand, and most importantly – you. This understanding forms the foundation for all our strategy and design work. By learning about your unique vision, we can set marketing goals and connect with your audience before starting any design work.

To do this, we work with you through a custom questionnaire designed to see your brand from your perspective. This process helps us incorporate your corporate culture and personality into our designs, bringing your vision to life.

02
STRATEGY

We study your top competitors to understand their marketing efforts and industry-specific design trends. This research helps us plan and execute on-site search engine optimization, ensuring you’re ready to compete from the start.

As part of our strategy, and before moving into the creative phase, we create a sitemap to visually show where every page on your website will be located and how they will link to each other. Then we organize the website’s information architecture.

Once our design strategy is complete and you’re on board with the plan, we dive into the fun part – the creative process!

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03
THE CREATIVE

This phase is where the strategy comes to life with detailed creative and design concepts.

WEBSITE DESIGN

We start by reviewing the initial design with you. Then, we expand the new design system across all elements we developed during the strategy phase. We’ll then bring these layouts to life for both desktop and mobile, giving you and your team a realistic view to make informed decisions.

LOGO DESIGN & BRANDING

For logo design and branding, we begin by reviewing 2-4 initial concepts based on the package you choose. Once you choose a direction, we refine the design until you’re fully satisfied and give final approval.

04
BUILD + TEST
Once everyone approves the conceptual artwork, we begin building and testing the project.

WEB DESIGN

In the development phase, you get to experience a fully functional design and address any concerns. We host the website on our private development server, giving you time to explore the prototype before the public launch. This allows us to conduct final testing and fix any bugs.

LOGO DESIGN & BRANDING

During this phase, we finalize the logo design and brand colours for everyday use in your marketing. We also expand the brand to other materials, such as social media profiles and brand guideline documents – our ‘Brand Board’

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05
LAUNCH TO LIVE
We will go through thorough multi-platform user testing of the website. Our quality assurance ensures any issues are fixed before your new website goes live.

WEB DESIGN

Websites can behave differently depending on server configurations or pre-installed software. During the launch process, we follow a pre-launch checklist to make sure everything is set up correctly and runs smoothly. 

LOGO DESIGN + BRANDING

Print shops and media providers require specific guidelines and standards for your artwork. We prepare your logo design and brand materials to meet these standards – developing a Brand Board – ensuring you can reproduce your brand consistently and confidently.

06
MAINTAIN & GROW!

Many people think a project ends after step five, but not us! We offer a personal session to go over your website if you choose to manage i yourself! We also guide you on best practices for ongoing search engine optimization and asset management if that’s been included in our project scope.

After deploying your site, we monitor its performance for the first 60 days using powerful web tools. This allows us to continuously test and audit the site. The data we collect helps us understand how visitors engage with the new design and how the site performs in organic search, ensuring it reaches its full potential.

Of course – If you wish to have us manage and grow your website on an ongoing basis we have customized monthly packages for this as well. Marketing & Social Media packages are readily available when you’re ready to make you next move up!

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What we stand for

At Distrakt Media, we’re all about keeping the spark alive in businesses, big or small. We’re here to light up your passion, touch your heart, and spark your creativity with marketing and design that not only makes you proud but also brings you real results! Let’s team up and create something amazing together.

COMMUNICATION

We believe that the best projects are ones that are fully communicated. We would rather over-communicate than under-communicate, to make sure that both parties feel confident and empowered.

BALANCE

We believe that life and work balance is KEY to a happy and healthy business. Family comes first, and your mental health is important to us. We value clients who allow us to be fully human.

KINDNESS

We are all human and trying our best. We believe that kindness goes a long way in understanding each other and enjoying our projects.

READY TO WORK TOGETHER?

LET'S GET YOUR PROJECT STARTED!

Click below to kickstart your next project.
I will be in touch within 24 hours. 

QUESTIONS OR NEED DIRECTION?

small business solutions is my thing!